I am a huge fan of Brene Brown's work on vulnerability. I've put it up here on the blog, I've recommended it to clients, I've talked about it with friends.

But then sometimes people will come back to me and say things like this:

• "I tried being vulnerable all week long, and he didn't even notice."
• "I'm being vulnerable, but nobody else will be vulnerable."
• "This whole vulnerability thing doesn't work.  Also it hurts.  What's the point?"

And that made me think about why vulnerability doesn't always have the results we hoped for.  Here are three things I can think of.